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International Mobile Offers Database

The "International Database of Innovative Mobile Offers & Promotions" is a collection of offers and promotions from mobile operators worldwide, highlighting a range of marketing strategies, pricing and promotions.

The database contains over 1,000 examples of recent promotional incentives implemented by over 80 Mobile Network Operators in 26 different markets over the past two years. This is the third (of three) updates to the promotions database planned as part of the MWP Program for 2007.

Read more about the November 2007 Update

The database provides an insight into the promotional tactics used by mobile operators to acquire and retain customers and increase revenues by stimulating usage of voice, data and other services. Promotional offers can be grouped by order of country as well as by "promotional category" such as Prepay, Postpay, Acquisition, Retention, Voice, SMS, MMS, Video Calling, Mobile Internet. Top-up Rewards, Roaming, loyalty, etc.

Price: EUR 5,000.00 / GBP 4,000.00

if you would like learn more about this report, or our other work in this topic area and how to subscribe, please contact us