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28th August 2008
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Home » Maximising Wireless Profit Program » 2007 » Corporate & SME Market Solutions » VAS Innovations for the Enterprise MarketMarch 2007 (26 pages)In the past, MNOs have worked hard to highlight the benefits of consolidating the mobile expenditure of an enterprise with a single provider by offering high levels of discount. Now they are keen to demonstrate that such consolidation also delivers additional benefits in the form of reductions in administrative costs and management complexity. This is an area where MNOs are now attempting greater differentiation through implementation of highly sophisticated web based VAS aimed at improving the management of mobile communications within an enterprise, both at national and international level.
Innovative value added services are used by MNOs to enhance their basic offers across different service areas. In this report, in addition to web based account management services, we examine a range of innovative call management VAS offered in conjunction with mobile-centric office solutions effectively driving the fixed to mobile substitution market and a range of highly varied VAS aimed at enhancing international and roaming propositions for business customers.
The report concludes with a set of recommendations that MNOs should consider when formulating their service offers in the area of online account management, mobile office solutions and enhanced cross-border services. Price: EUR 2,500.00 / GBP 2,000.00 if you would like learn more about this report, or our other work in this topic area and how to subscribe, please contact us
| Table of Contents |
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| 1 | Overview | 1 |
| 2 | Introduction | 2 |
| 3 | Delivering Value with Online Account Management Services | 3 |
| 3.1 | Spend Manager by Vodafone for Large Enterprises | 4 |
| 3.1.1 | Reducing Mobile Administration Costs | 4 |
| 3.1.2 | Enhancing Employee Satisfaction | 5 |
| 3.2 | Bill Analyser by O2 for SMEs | 7 |
| 4 | VAS Supporting Mobile-Centric Office Propositions | 11 |
| 4.1 | The Danish Mobile-Centric Office Experience | 11 |
| 4.1.1 | Sonofon's MultiPlan | 12 |
| 4.1.2 | Wireless Office Suite by BluePosition | 15 |
| 4.1.3 | Market Drivers and Benefits | 17 |
| 5 | Enhanced International & Roaming Services | 19 |
| 5.1 | Roaming Device Management | 19 |
| 5.2 | Innovative Roaming Services in Hong Kong | 20 |
| 5.2.1 | JustOne Card by HKCSL | 21 |
| 5.2.2 | Traveller by SmarTone-Vodafone | 22 |
| 5.3 | Sympac Centralised Management Services for Multinationals | 23 |
| 6 | Recommendations for MNOs | 25 |
| 6.1 | Web Based Account Management Services | 25 |
| 6.2 | VAS Supporting Mobile-Centric Office Solutions | 25 |
| 6.3 | Enhanced International and Roaming Services | 26 |
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