Home » Maximising Wireless Profit Program » 2006 » Benchmarks » Key Performance Benchmarks - Cost of AcquisitionAugust 2006 (12 pages)Definitions of Cost of Acquisition (CoA) vary from operator to operator. While often not directly comparable, year-on-year differences can offer insights into the upward and downward pressures on one of a mobile network operator's key costs. This report presents CoA data from 24 operators and year-on-year comparisons where available.
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Cost of Acquisition
Average Cost Per Gross Addition 2005 (24 Operators)
Average Cost Per Gross Addition 2005 vs. 2004 YoY (19 Operators)
Average Cost Per Postpaid Addition 2005 (12 Operators)
Average Cost Per Postpaid Addition 2005 vs. 2004 YoY (10 Operators)
Average Cost Per Prepaid Addition 2005 (11 Operators)
Average Cost Per Prepaid Addition 2005 vs. 2004 YoY (10 Operators)
Average CoA against Prepay Proportion of Customer Base (20 Operators)
Summary Average CoA per Gross Addition - 2005
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