[Guest]

Print this page...

Assessing Mobile Content Revenue Opportunities

This document has been produced to provide MNOs and MVNOs with information to help them make the best decisions with regard to digital content

Identification of content types and applications that will generate most market appeal (both in terms of breadth of appeal and willingness to pay) is critical to success

The market comprises many company types and, in order to maximise the revenue benefit to companies that have network operation as their primary role, it is also important to understand how MNOs can best work with other types of player in delivering services with market appeal

This presentation style report builds on the MWP report Mobile Content Production & Distribution - The Complete Eco System published in August, 2005

Price: EUR 2,500.00 / GBP 2,000.00

if you would like learn more about this report, or our other work in this topic area and how to subscribe, please contact us

1	Introduction
1.1	Background
1.2	Purpose
1.3	Coverage
2	Market Structure
2.1	Non-Voice Content Types
2.2	Delivery Media
2.3	Differentiation by Function
2.4	Market Players
3	Revenue Breakdown
3.1	Digital Content Revenues
3.2	User Demand Issues
4	Content and Services
4.1	Key Content Categories
4.2	Music Services
4.3	Gaming
4.4	TV & Video
4.5	M-Payments
4.6	Advertising & Sponsored Content
5	Conclusions for MNOs
5.1	Digital Content Market Growth
5.2	MNO Share
5.3	User Requirements
6	Recommendations for MNOs
6.1	Limitations of Research
6.2	Multiple Approaches
6.3	Unique Value
6.4	Act Early
6.5	Identify MNO Value