[Guest]

Print this page...

Instant Messaging: Market Development

The adoption of instant messaging (IM) services has grown strongly in the USA. Text-based conversations between 'buddies' on PCs and the fixed Internet have become as popular as SMS in Europe. Unlike SMS, IM has presence awareness, allowing chatters to set their status, location, and availability to chat. As US consumers begin to embrace their mobile handsets for more than simple voice communications, wireless IM is likely to become as important to them as voicemail, e-mail and games.

Price: EUR 1,250.00 / GBP 1,000.00

if you would like learn more about this report, or our other work in this topic area and how to subscribe, please contact us

1
Overview
1
2
Introduction
2
2.1
Definition
2
2.2
Objectives
2
2.3
Approach for Analysis
3
3
US IM Market Analysis
4
3.1
IM Market Overview
4
3.1.1
Key IM Statistics
4
3.2
Competitive Landscape
5
3.2.1
IMSPs
5
3.2.2
Operators
5
3.2.3
Infrastructure & Software Providers
7
3.2.4
Device Manufacturers
8
3.3
Market Dynamics
8
3.3.1
Trends
8
3.3.2
Drivers
9
3.3.3
Inhibitors
9
3.4
Customer Analysis
9
4
Strategies for Operators
10
4.1
Alliances and Partnerships
10
4.2
Pricing
11
4.3
Positioning and Segmentation
12
4.4
Promotion
12
5
Critical Success Factors
13
5.1
Security and Privacy
13
5.2
Interoperability
14
5.3
Improved Device Capabilities
14
5.3.1
IM Client on the Handset
15
5.4
Carrier Service Quality
15
5.5
Mass-Market Adoption
15
6
Forecasts
16
7
Conclusion
17