[Guest]

Print this page...

2.5G Pricing - International Benchmark Analysis

This report analyses pricing strategies and trends for 2.5G bearer technologies for the consumer market. The analysis focuses on tariff strategies developed by GPRS operators reflecting the current dominance of the GPRS 2.5G standard.

Many of the lessons learned from GPRS will gradually be transferred to 3G data offerings as both technologies deploy packet switched data and 'always on' connections. Indeed some of the basic data tariffs published by wireless operators apply both to 2.5G and 3G traffic.

The 2.5G data offering for the consumer segment has evolved significantly over the last two years and most operators have expanded the number of service plans available, highlighting a more segmented approach in catering for different customer needs.

In the current report we present and analyse a wide variety of GPRS pricing structures and benchmarks and, in the process:

• Provide International benchmarks in respect of the GPRS pay-per-use tariff plans which account for approximately 85% of active GPRS users.
• Reveal operator propensity to differentiate WAP versus Web and contract versus prepay GPRS usage charges.
• Illustrate how pay-per-use tariffs are 10 times higher in some markets than in others and how even subsidiaries within the same mobile group adopt very different pricing levels.
• Reveal similar inconsistencies among the most popular GPRS tariff bundles (1MB, 5MB and 10MB) and identify those operators who are consistently least and most competitive for these plans.
• Reveal where operators have introduced flat rate pricing, explaining differences in absolute pricing levels and key structural differences.
• Explore a range of non-standard pricing approaches adopted by various operators, including differentiated rates based on a "minimum monthly spend" (TME in Spain), charge by GPRS "session" (Mobistar Belgium), charge by WAP "page viewed" (Rogers Wireless Canada) and "time" based charging systems (German operators).
• Highlight the scale of price reductions experienced with GPRS tariffs over the last 12 months across the 25 operators in the 17 international markets

Price: EUR 2,500.00 / GBP 2,000.00

if you would like learn more about this report, or our other work in this topic area and how to subscribe, please contact us

1
Overview
1
2
Introduction
3
3
Key Differentiators
4
3.1
Differentiation between WAP and Web Traffic
5
3.2
Differentiation Between the Prepay and Contract Segments
5
4
GPRS Rate Trends
8
4.1
Pay-per-Use GPRS Tariffs
8
4.2
GPRS Data Bundles
11
5
Alternative Pricing Approaches
17
5.1
GPRS Pricing in the German Market
17
5.2
Flat Rate Plans
19
5.3
Other Plans
20
6
Currency Conversions
24