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Location-Based Services for the Consumer Market

In this report we examine the applications that are relevant to the consumer, such as information, entertainment, security/assistance and commerce. We profile the solutions currently being developed and promoted by operators and discuss the relative success enjoyed by such services to date. Enterprise applications are covered in a separate report Location-Based services for the Business Market (July 2004).

We examine the technological choices currently available to wireless operators seeking to implement LBS. We identify the solutions best suited to different applications, outlining their respective strengths and weaknesses.

Moving beyond the technology, we also explore the underlying LBS market value chain and explain the roles carried out by the various participants within this chain. We identify the players operators must partner with when seeking to deliver a broad range of LBS services, with different levels of accuracy, reliability, convenience and cost, reflecting different applications and customer needs.

The report also details the steps operators will need to take and the barriers they must overcome before they can fully address the large potential market opportunity offered by LBS.

Price: EUR 2,500.00 / GBP 2,000.00

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1
Overview
1
2
Background
2
2.1
The Location-Based Services Market
2
2.2
Key Applications in the Consumer Market
2
2.3
Information Services
3
2.3.1
Directory/ Yellow Pages
3
2.3.2
Public Transport, Travel and Weather
6
2.3.3
Navigation and Traffic Information
7
2.3.4
Local / Tourist Information
10
2.4
Entertainment Services
10
2.4.1
Location-Based Gaming
10
2.4.2
Community Services
11
2.5
Security and Assistance Services
13
2.5.1
Person Tracking
13
2.5.2
Assistance
15
2.6
Emergency Services
16
2.7
Location Based Commerce
17
3
Technology
18
3.1
Cell-ID and Cell-ID++
18
3.2
E-OTD
19
3.3
U-TDOA
20
3.4
A-GPS
21
3.5
Pros & Cons of the Different Technologies
22
4
Market Development
27
4.1
LBS - Market Size Indicators
27
4.2
The LBS Value Chain
28
4.3
Pricing
30
4.4
Roaming
32
5
Key Conclusions
33