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3G Pricing Strategies

However, in order to consider alternative approaches, we have prepared two case studies focusing on the pricing strategies adopted NTT DoCoMo in Japan and '3' in the UK, in their respective launch markets.

Price: EUR 1,250.00 / GBP 1,000.00

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1
3G Pricing Strategies
1
1.1
FOMA - Freedom of Multimedia Access
1
1.1.1
i-mode Enhancement
1
1.1.2
Video Communications Videophone Service
1
1.1.3
Multi-Access
1
1.1.4
High-Speed Data Communications
1
1.1.5
Post Launch Services
2
1.1.6
FOMA Tariffs
4
1.1.7
FOMA Service Impact
8
1.2
3 UK
14
1.2.1
The Product - Network, Handset and Services
14
1.2.2
Distribution and Promotion
16
1.2.3
Handset Costs & Channel Incentives
17
1.2.4
Launch Tariffs
18
1.2.5
Launch Plus 3 Months - Tariff Changes
19
1.2.6
Launch Plus 6 Months - Tariff Changes
21
1.2.7
Assessing the 3 Tariff Strategy
22
1.2.8
The Competitor Response
25
1.2.9
An Uncertain Future
26
1.2.10
Conclusions
27