Home » Maximising Wireless Profit Program » 2003 » Maximising Prepay Cellular Profit » Stimulating Voice Traffic Through VASDecember 2003 (10 pages)
Improving call completion rates when the mobile phone is switched off or out of coverage can deliver significant results in terms of increased voice traffic, ARPU and improved customer satisfaction. The most common service aimed at improving call completion rates is the voicemail facility. Virtually all operators offer their customers a voicemail box where the caller can leave a message when the telephone is unanswered.
Aside from SMS, voicemail is often quoted by operators as the most successful value added service, in terms of generating additional revenue. This revenue is not the result of any charges directly associated with voicemail, but the result of the charges for the additional calls that are made as a result of having voicemail. These are the additional calls to voicemail boxes to retrieve messages and return calls to those leaving messages.
The level of revenue generated from voicemail services can vary significantly across different operators depending on the level of voicemail penetration across the customer base and the call return rate among customers using the service.
Price: EUR 1,250.00 / GBP 1,000.00 if you would like learn more about this report, or our other work in this topic area and how to subscribe, please contact us 1 Stimulating Voice Traffic Through VAS 1
1.1 Overview 1
1.2 Examples of VAS Stimulating Voice Traffic 3
1.2.1 "Call Me" by O2 Ireland 3
1.2.2 "Kolmi" and "Karga" by TMN 4
1.2.3 "Who Called" and "Call Return" by Vodafone Spain 4
1.2.4 "Missed Calls" and "Call Me Back" Services in Greece 5
1.2.5 "Free Voicemail Retrieval" and "Call Me" by Vodacom in South Africa 5
1.2.6 "MyWind", "RingMe" and "PensaciTu" by Wind 6
1.2.7 "Chiamami" and "Recall" by Vodafone Italy 6
1.3 Call Completion VAS by TIM 7
1.3.1 Background 7
1.3.2 Service Description 8
1.3.3 Target Customer Segments & Service Platform 8
1.3.4 Media and Channels Used to Promote the Service 9
1.3.5 Impact of Service 9 |
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