Home » Maximising Wireless Profit Program » 2003 » Maximising Prepay Cellular Profit » Cross-billing & Split-billing SolutionsDecember 2003 (29 pages)
In this report we analyse the convergence trend and provide examples of operators who have chosen to take the concept of prepay and postpay convergence one step further with the implementation of advanced cross billing solutions aimed at the business and to a lesser extent, consumer segments.
Cross billing solutions are used to address the demand for separate billing treatment of personal and business calls particularly in countries with a high penetration of prepaid phones. The ability to offer a "split billing" function is key for two main reasons:
- It helps drive mobile phone adoption across the business segment as it removes fears of phone abuse by employees particularly in the large enterprise segment.
- It eliminates the need to carry two handsets and two subscriptions.
Price: EUR 1,250.00 / GBP 1,000.00 if you would like learn more about this report, or our other work in this topic area and how to subscribe, please contact us 1 Cross-billing & Split-billing Solutions 1
1.1 "Business Xtension Service" from TIM Italy 2
1.1.1 Business Xtension Service Description & Implementation 3
1.1.2 Tariffing & Revenue Potential 4
1.1.3 Key Drivers and Barriers to Service Uptake 9
1.1.4 Market Potential and Target Segments 9
1.1.5 Channels 12
1.1.6 Future Developments 13
1.1.7 Other Service Offerings 14
1.1.8 Competitor's Offers 15
1.1.9 Conclusions 17
1.2 "Group Worker" from O2 Ireland 18
1.2.1 Background 18
1.2.2 The Proposition 18
1.2.3 Service Development 19
1.2.4 Market Potential 19
1.2.5 Combining Group Worker with Other Solutions 21
1.2.6 Product Development 23
1.2.7 Challenges Faced 24
1.2.8 Promotion and Distribution 24
1.3 Other Examples of Cross Billing Solutions 25
1.3.1 "Direct Access" by Mobistar in Belgium 25
1.3.2 "Call Sponsor" by Vodacom in South Africa 27
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