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20th August 2008
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Home » Maximising Wireless Profit Program » 2003 » Extracting Higher Value from the Consumer Contract Segment » SMS Based ApplicationsSeptember 2003 (15 pages)
The success of PTP SMS has inspired operators and other players in the market to seek new ways to maximise revenues from SMS based applications. During the last 2-3 years there has been a proliferation of initiatives related to the provision of SMS based applications. These have included:
- Premium Rate SMS, such as ring-tones, logos, interactive TV programs, competitions, games, text-alerts, information, etc.
- A Range of SMS services (e.g. SMS Chat, Dating, e-mail services, group messaging, etc.) which offer additional scope to generate revenue either through premium rate charges or simply through a wider range of new applications where standard PTP charges apply. Operators have the discretion here as to whether they wish to charge a premium for these applications.
A considerable proportion of application generated SMS is accounted for by premium rate services (ring-tones, logos, interactive TV programs, etc.) although, over the last year or so there has also been a significant increase in the level of traffic generated by applications such as SMS Chat, SMS Dating and group messaging which may not incur a premium. The rates charged for SMS Chat, or similar applications, are generally the same as those that normally apply for standard PTP text messages, although a small premium normally applies when the chat room is initially set up.
Price: EUR 1,250.00 / GBP 1,000.00 if you would like learn more about this report, or our other work in this topic area and how to subscribe, please contact us 1 SMS Based Applications 1
1.1 SMS Premium Rate Content Categories 3
1.2 The SMS Premium Rate Services Value Chain 5
1.3 Key Success Factors 7
1.4 Telenor - Norway 9
1.4.1 Introduction 9
1.4.2 Partners and Content Providers 9
1.4.3 The CPA System 13
1.4.4 Pricing and Revenue Sharing 14 |
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