Home » Maximising Wireless Profit Program » 2003 » Corporate & SME Market Solutions » Understanding the Corporate MarketApril 2003 (21 pages)
The size of the enterprise market and its value to mobile operators is often underestimated. Over the past decade, consumers have accounted for the vast majority of mobile subscriber growth. Indeed consumers now account for almost 80% of all mobile users in the mature European market where overall population penetration now exceeds 78%.
While the consumer market accounts for the majority of end users, enterprise customers continue to generate the majority of operator revenues, even in mature market conditions.
Europe-wide, Mobile Market Development estimates that 21% of mobile users are enterprise users, with mobiles used for business and paid for by the business. The corporate market (250+ employees) accounts for one quarter of this. The balance is accounted for by SMEs.
In many cases, operators underestimate the extent to which they depend on the enterprise market. This is because they frequently misclassify self employed and small business users using consumer retail channels, as consumers.
Price: EUR 1,250.00 / GBP 1,000.00 if you would like learn more about this report, or our other work in this topic area and how to subscribe, please contact us 1 Understanding the Corporate Market 1
1.1 The Overall Enterprise Market 1
1.2 Defining & Sizing the Corporate Enterprise Market 4
1.3 Sizing the Corporate Market Opportunity 9
1.4 Understanding Corporate Customer Needs 11
1.5 Negotiating with Corporate Enterprise Customers 14
1.6 The Future Market Opportunity 15
1.6.1 VPNs and Other Mobile Voice Solutions 16
1.7 Business Services Marketing 17
1.7.1 The Mobile Data Opportunity 19
1.7.2 Wireless Data VPNs 20
1.7.3 Wireless Data Applications 21
1.7.4 Corporate Customer Retention 22
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