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Maximising Wireless Profit Program

	MNO Convergence Positioning Strategies June 2008 (39 pages)
	Hybrid Offers - Impacts on Market Share, ARPU and Churn May 2008 (31 pages)
	Successful Multi-Play Market Strategies May 2008 (34 pages)
	Addressing Marginal Customers in Mature Mobile Markets April 2008 (27 pages)
	Lessons From 3's Success in Raising ARPU April 2008 (26 pages)
	Strategies to Acquire and Retain High Value Customers March 2008 (32 pages)
	Apple iPhone: Market Implications February 2008 (28 pages)
	Advancing Your Mobile Bill Design October 2007 (32 pages)
Consumer Contract Segment
	SIM-only Policies & Initiatives for the Postpay Segment December 2006 (48 pages)
	Securing and Retaining Market Share in the High Value Consumer Segment September 2006 (39 pages)
	Addressing Untapped Segments in Mature Mobile Markets - Case Studies from Japan/ Korea August 2006 (51 pages)
	India - A Study of Dynamic Market Development May 2006 (47 pages)
	Vodafone live! Impact Assessment January 2006 (26 pages)
	The Role of Contact Management in Retention & ARPU Stimulation November 2005 (38 pages)
	"The Ultimate Bill" October 2005
	Mobile Promotional Strategies Online August 2005 (49 pages)
	Key Performance Indicators 2005: ARPU July 2005 (13 pages)
	Assessing the Value of Handset Replacement Insurance to MNOs June 2005 (25 pages)
	Triple-Play & Beyond: Australian Market Case Study May 2005 (15 pages)
	Wireless Email Solutions for Consumer and SOHO Markets February 2005 (24 pages)
	Mobile Upgrade Strategies - Justification & Best Practice February 2005 (26 pages)
	Roaming Tariff Benchmarks for Voice, SMS, MMS & GPRS (Contract Segment) January 2005 (21 pages)
	getmobile AG: Penetrating the German Contract Market via Direct Sales October 2004 (10 pages)
	O2 Germany: 'Genion' - Acquiring High Value Customers & Retaining Them August 2004 (16 pages)
	Vodafone Germany 'Stars': Increasing Loyalty Among High-value Customer Segments August 2004 (15 pages)
	Location-Based Services for the Consumer Market August 2004
	Inbound Traffic Stimulation: A Neglected Opportunity July 2004 (20 pages)
	Analysis of Fixed Line Substitution Tariffs in the Danish Market July 2004 (20 pages)
	Music Services: Directions for Mobile Operators June 2004 (23 pages)
	Push to Talk: Market Development Strategies June 2004 (30 pages)
	Mobile Video: A Pioneer's Perspective (Eurotel Praha) May 2004 (11 pages)
	3G Pricing: Lessons from the Austrian Market May 2004 (21 pages)
	Person to Person SMS December 2003 (29 pages)
	3G Pricing Strategies November 2003 (34 pages)
	SMS Based Applications September 2003 (15 pages)
	Retail Channels: Selling Mobile Data Applications Effectively September 2003 (20 pages)
	Overview: Consumer Contract Segment September 2003 (10 pages)
	Voice Services and Pricing Strategies September 2003 (21 pages)
	MMS Services September 2003 (15 pages)
	Orange SPV Launch, November 2002 April 2003 (19 pages)
	O2 xda Launch 2002 April 2003 (15 pages)
	Reducing the Cost of Customer Acquisition and Retention April 2003 (31 pages)
	Improving the Mobile Device UI April 2003 (14 pages)
	HK CSL: Customer Loyalty through Premium Brand Development June 2002 (12 pages)
	O2 Germany: Customer Retention through Contract Extension June 2002 (6 pages)
	TIM Italy: Reducing High Value Customer Churn June 2002 (17 pages)
	Churn Management in Perspective June 2002 (27 pages)
	Bouygues Telecom: Evolution of Upgrade and Loyalty Programs June 2002 (28 pages)

Forthcoming Research