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Maximising Wireless Profit Program

Churn Prevention Strategies Strategies to Acquire and Retain High Value Customers March 2008 (32 pages) Customer Analytics: Social Network Analysis November 2007 (23 pages) Current Churn Management Strategies November 2007 (54 pages) MNP Impact Assessment: Case Study October 2007 (48 pages) Advancing Your Mobile Bill Design October 2007 (32 pages) Strategies to Minimise Involuntary Churn May 2007 (24 pages) Executive Insight Report: Driving EBITDA Through Customer Loyalty April 2007 (23 pages) Mobile Consumer Segmentation: Framework and Models February 2007 (35 pages) Effective Strategies for Addressing Rotational Churn December 2006 (13 pages) The Truth Behind Prepay Churn - Effective Measurement & Analysis October 2006 (13 pages) An Optimised Upgrade Strategy for a Developed Mobile Market September 2006 (40 pages) Postpay Upgrades in Europe August 2006 (41 pages) Prepay Upgrades in Europe August 2006 (29 pages) Handset Locking Strategies July 2006 (21 pages) Relationship Building Strategies for Prepay Customers April 2006 (31 pages) "The Ultimate Bill" October 2005 Performance Benchmarks - Churn September 2005 (26 pages) Measuring Churn Drivers and Identifying Retention Opportunities - Mobile Operator Case Study April 2005 (29 pages) Contract Loyalty Programs - Impact Assessment March 2005 (26 pages) Mobile Upgrade Strategies - Justification & Best Practice February 2005 (26 pages) An Assessment of Prepay Loyalty Development Initiatives December 2004 (24 pages) Evaluation of CRM Solutions Available to Mobile Operators October 2004 (27 pages) Vodafone Germany 'Stars': Increasing Loyalty Among High-value Customer Segments August 2004 (15 pages) MNP Impact Assessment June 2004 (36 pages) Handset Subsidy Reduction: Strategies & Consequences June 2002 (29 pages) CRM Solutions for Mobile Operators June 2002 (42 pages) HK CSL: Customer Loyalty through Premium Brand Development June 2002 (12 pages) O2 Germany: Customer Retention through Contract Extension June 2002 (6 pages) Prepay Customer Loyalty Initiatives June 2002 (6 pages) TIM Italy: Reducing High Value Customer Churn June 2002 (17 pages) Churn Management in Perspective June 2002 (27 pages) Bouygues Telecom: Evolution of Upgrade and Loyalty Programs June 2002 (28 pages) Fixed-Mobile Convergence MNO Convergence Positioning Strategies June 2008 (39 pages) Successful Multi-Play Market Strategies May 2008 (34 pages) Convergence Watch Spain February 2008 (27 pages) Convergence Watch Italy November 2007 (22 pages) Convergence Watch Germany October 2007 (23 pages) Convergence Watch France September 2007 (16 pages) Convergence Watch UK August 2007 (16 pages) Executive Insight Report: Driving EBITDA Through Convergence August 2007 (40 pages) Strategies for Developing the Mobile-Only Segment November 2006 (31 pages) Fixed-Mobile Convergence Strategies: Japan November 2006 (30 pages) The VoIP Market Opportunity for Wireless Operators October 2006 (34 pages) UMA - The Real Implications for Mobile Operators September 2006 (27 pages) FMC Strategies to Combat Substitution May 2006 (36 pages) BT Fusion Case Study December 2005 (28 pages) Triple-Play & Beyond: Australian Market Case Study May 2005 (15 pages) "Home Zone" Solution Providers Profiled April 2005 (15 pages) Evaluation of 'Home Zone' Solutions March 2005 (30 pages) Evolution of TIM Business Xtension & New FMC Offers November 2004 (23 pages) Fixed Mobile Convergence & Substitution: Wireless Operator Strategies September 2004 (18 pages) O2 Germany: 'Genion' - Acquiring High Value Customers & Retaining Them August 2004 (16 pages) Analysis of Fixed Line Substitution Tariffs in the Danish Market July 2004 (20 pages) Wind Italy: Key enablers behind Europe's most successful FMC strategy June 2004 (21 pages) O2 UK: Stimulating Prepay ARPU via Convergence and Substitution April 2004 (18 pages) SONOFON: Securing Enterprise Market Share with an advanced FMC solution March 2004 (18 pages) Fixed Mobile Convergence Enterprise Solutions: Sonofon, Netwise Contact Management June 2003 (4 pages) Fixed Mobile Convergence Enterprise Solutions: Norwood Systems Bluetooth "EnterpriseMobility" June 2003 (2 pages) Corporate & SME Market Solutions Meeting Scandinavian Enterprise Mobility Needs October 2007 (36 pages) VAS Innovations for the Enterprise Market March 2007 (26 pages) Innovative Voice Solutions for the Enterprise Market February 2007 (29 pages) Innovative Mobile Data Solutions for the Enterprise Market January 2007 (25 pages) Unlocking Enterprise Data Revenues Through Event Based Pricing January 2007 (24 pages) Mobile E-mail Market Development in the Business and Consumer Segments February 2006 Prepay and Hybrid Solutions for the Enterprise Market December 2005 (26 pages) Enterprise Customer Retention Strategies in Mobile Markets October 2005 (36 pages) SoHo Solutions in Mobile Markets August 2005 (41 pages) The Corporate Wireless Data Opportunity: Maximizing Business Value July 2005 (15 pages) Horizontal Applications in the Enterprise Market May 2005 (56 pages) Vertical Applications in the Enterprise Market May 2005 (43 pages) Orange UK: Realising Aggressive Enterprise Market Share Ambitions January 2005 (30 pages) Instant Messaging: Market Development December 2004 (17 pages) 3G/GPRS/WLAN Integrated Data Offers for Business Customers November 2004 (34 pages) LBS Opportunities in the Enterprise Market July 2004 (16 pages) Push to Talk: Market Development Strategies June 2004 (30 pages) Telematics: Emerging Wireless Operator Opportunities April 2004 (34 pages) Vodacom South Africa: 'Call Sponsor' December 2003 (5 pages) TIM Italy: ìBusiness Xtensionî Service September 2003 (14 pages) O2 Ireland: ìGroup Workerî September 2003 (7 pages) Operator Case Study: Far EasTone Taiwan June 2003 (6 pages) Horizontal Mobile Data Solutions for Enterprises June 2003 (27 pages) Operator Case Study: Vodafone June 2003 (9 pages) Operator Case Study: MTN South Africa June 2003 (10 pages) WLAN: Telia HomeRun Service June 2003 (8 pages) Overview: Vertical Industries and Applications June 2003 (4 pages) Vodafone Teleca: CRM & Reporting with a Digital Pen June 2003 (7 pages) Horizontal Applications for SMEs: Radiolinja ëToimistoratkaisuí Service April 2003 (5 pages) Horizontal Applications for SMEs: KPN Mobile ëLucioí Service April 2003 (6 pages) Understanding the Corporate Market April 2003 (21 pages) New Service & Revenue Opportunities Mobile Music Services: Market Development Strategies June 2008 (67 pages) Apple iPhone: Market Implications February 2008 (28 pages) Mobile Betting: The Opportunity for Mobile Operators February 2008 (44 pages) Executive Insight Report: MNO Diversification - Necessary, Desirable or Foolhardy? February 2008 (40 pages) Mobile Communities - Leveraging into Profitable Opportunities January 2008 (30 pages) Mobile TV Strategy: Lessons From Japan January 2008 (36 pages) Operator Restructuring for Mature Competitive Market Conditions December 2007 (74 pages) Mobile TV in Korea - Two Years On November 2007 (24 pages) Protecting Revenues From MNO Voicemail September 2007 (32 pages) X-Series UK - Case Study September 2007 (44 pages) Child Security Applications July 2007 (42 pages) Executive Insight Report: MNO Business Value - Share Price Drivers & Inhibitors June 2007 (34 pages) Executive Insight Report: Mobile Advertising - How big is the Pie? June 2007 (41 pages) Mobile Advertising - Strategic Market Development Models for MNOs May 2007 (30 pages) Multi-Brand Strategies in Mobile Markets April 2007 (23 pages) Optimising the Mobile Content Value Chain March 2007 (29 pages) Mobile Content Market Development in China March 2007 (28 pages) Optimising Mobile Multi-Media Portal Investment Returns January 2007 (34 pages) Wireless Operator Portal Development Strategies December 2006 (119 pages) Mobile Ticketing - MNO Opportunities Assessed December 2006 (35 pages) Addressing Untapped Segments in Mature Mobile Markets - Case Studies from Japan/ Korea August 2006 (51 pages) Mobile Marketing: Lessons From Japan and Korea June 2006 (29 pages) India - A Study of Dynamic Market Development May 2006 (47 pages) Assessing Mobile Content Revenue Opportunities April 2006 The Success of 3G Services in Italy: A Case Study March 2006 (27 pages) Mobile TV - South Korean Market Case Study March 2006 (32 pages) "1 mm" - Intelligent Personal Agent: A Personalised User Experience from SK Telecom February 2006 (17 pages) Mobile Device Impacts on ARPU & Churn January 2006 (34 pages) MNO Mobile Music Opportunities: Japan Case Study October 2005 (15 pages) Mobile TV - Business Models and the Market Opportunity for Mobile Operators September 2005 Mobile Content Production and Distribution - The Complete Eco System August 2005 (58 pages) Promotional Offers: Inspiration for Mobile Operators from Other Industries July 2005 (31 pages) VoIP Developments & Implications for Wireless Operators June 2005 (26 pages) Important Lessons from the Japanese Mobile Games Market June 2005 (46 pages) Negotiating Roaming Agreements to Optimise Service Profitability & Managability Issues June 2005 (22 pages) Viral Marketing and Superdistribution - Opportunities for Mobile Network Operators June 2005 (54 pages) M-Commerce and Wallet Phones: Leading Edge Developments from Japan March 2005 (25 pages) Wireless Email Solutions for Consumer and SOHO Markets February 2005 (24 pages) Analysis of lastminute.com's M-Commerce Strategy January 2005 (24 pages) Japan: Market Development and Challenges December 2004 (35 pages) Mobile Content: Market Development Strategies September 2004 (33 pages) Mobile Content: Pricing & Revenue Opportunities September 2004 (41 pages) Music Services: Directions for Mobile Operators June 2004 (23 pages) Mobile Video: A Pioneer's Perspective (Eurotel Praha) May 2004 (11 pages) Revenue Assurance: A Key Contributor to Wireless Operator Profitability March 2004 (17 pages) Operator Profile: Nextel Communications September 2003 (18 pages) Orange SPV Launch, November 2002 April 2003 (19 pages) O2 xda Launch 2002 April 2003 (15 pages) Improving the Mobile Device UI April 2003 (14 pages)

Consumer Contract Segment SIM-only Policies & Initiatives for the Postpay Segment December 2006 (48 pages) Securing and Retaining Market Share in the High Value Consumer Segment September 2006 (39 pages) The Role of Contact Management in Retention & ARPU Stimulation November 2005 (38 pages) Assessing the Value of Handset Replacement Insurance to MNOs June 2005 (25 pages) getmobile AG: Penetrating the German Contract Market via Direct Sales October 2004 (10 pages) Location-Based Services for the Consumer Market August 2004 Inbound Traffic Stimulation: A Neglected Opportunity July 2004 (20 pages) Person to Person SMS December 2003 (29 pages) SMS Based Applications September 2003 (15 pages) Retail Channels: Selling Mobile Data Applications Effectively September 2003 (20 pages) Overview: Consumer Contract Segment September 2003 (10 pages) Voice Services and Pricing Strategies September 2003 (21 pages) MMS Services September 2003 (15 pages) Reducing the Cost of Customer Acquisition and Retention April 2003 (31 pages) Maximising Prepay Cellular Profit Addressing Transitory Prepay Segments June 2008 (36 pages) Hybrid Offers - Impacts on Market Share, ARPU and Churn May 2008 (31 pages) Rewarding Inbound Traffic - Business Impact Assessment March 2007 (35 pages) SIM-only Policies & Initiatives for the Prepay Segment November 2006 (70 pages) Vodafone live! Impact Assessment January 2006 (26 pages) Prepay-Postpay Hybrid Solutions December 2005 (49 pages) Wind Prepay Roaming: Service Development Promotion & Impact May 2004 (21 pages) Prepay Roaming: Strategies Solutions & Revenue Benchmarks May 2004 (21 pages) M-Payment: Optimising Prepay Revenues April 2004 (13 pages) Pricing Strategies in the Maturing Prepay Market December 2003 (44 pages) Stimulating Voice Traffic Through VAS December 2003 (10 pages) Data Revenues and GPRS Pricing Strategies December 2003 (14 pages) Cross-billing & Split-billing Solutions December 2003 (29 pages) Tariffing Mobile Services for Profit Maximising Profitability in Low ARPU Markets April 2008 (27 pages) Addressing Marginal Customers in Mature Mobile Markets April 2008 (27 pages) Lessons From 3's Success in Raising ARPU April 2008 (26 pages) Executive Insight Report: Impact of Market Share Position on Market Approach & Strategy January 2008 (42 pages) Developing Low-End Segments in Emerging Mobile Markets November 2007 (34 pages) MNO Messaging Pricing Strategies September 2007 (27 pages) Impact of Prepay Tariff Innovation May 2007 (34 pages) Mobile Pricing Innovation: T-Mobile "Flext" Case Study July 2006 (15 pages) Mobile Pricing Innovation: Vodafone "Stop the Clock" Case Study July 2006 (10 pages) Mobile Pricing Innovation: "Vodafone Passport" Case Study July 2006 (10 pages) Benefits and Challenges of Executing Best Plan Advice Schemes April 2006 (42 pages) Effective Pricing Strategies for Retaining Margin in Mobile Markets December 2005 (34 pages) Mobile Promotional Strategies Online August 2005 (49 pages) 3G Pricing Promotions & Strategies May 2005 (28 pages) 3G Pricing Benchmarks May 2005 (29 pages) Developing an Optimal Pricing Strategy February 2005 (23 pages) Roaming Tariff Benchmarks for Voice, SMS, MMS & GPRS (Prepay Segment) February 2005 Roaming Tariff Benchmarks for Voice, SMS, MMS & GPRS (Contract Segment) January 2005 (21 pages) Tenure- and Usage-Based Loyalty Tariffs December 2004 (18 pages) Group & Family-Based Loyalty Tariffs December 2004 (22 pages) 3G Pricing: Lessons from the Austrian Market May 2004 (21 pages) 3G Pricing Strategies November 2003 (34 pages) Value Based Pricing for the Enterprise Market November 2003 (19 pages) Consumer Contract Market Voice Tariffs November 2003 (43 pages) Messaging Tariffs November 2003 (40 pages) GPRS Data Transport Tariffs November 2003 (16 pages) GPRS and MMS Roaming Tariffs November 2003 (13 pages) Multi-Media Portals & Promotional Pricing Strategies November 2003 (13 pages) Benchmarks Key Performance Indicators 2007 - Cost of Acquisition August 2007 (15 pages) Key Performance Indicators 2007 - Churn July 2007 (15 pages) Key Performance Indicators 2007 - ARPU July 2007 (17 pages) Key Performance Indicators 2007 - EBITDA July 2007 (10 pages) Key Performance Benchmarks - Cost of Acquisition August 2006 (12 pages) Key Performance Indicators 2006 - Churn August 2006 (15 pages) Key Performance Indicators 2006 - EBITDA July 2006 (10 pages) Key Performance Indicators 2006 - ARPU July 2006 (17 pages) Performance Benchmarks - Cost of Acquisition September 2005 (19 pages) Performance Benchmarks - EBITDA September 2005 (24 pages) Key Performance Indicators 2005: ARPU July 2005 (13 pages) 2.5G Pricing - International Benchmark Analysis October 2004 (24 pages) Basic SMS & MMS Pricing Benchmarks October 2004 (18 pages) Key Performance Indicators 2004: Cost of Acquisition October 2004 (8 pages) Key Performance Indicators 2004: ARPU August 2004 Key Performance Indicators: Churn July 2004 (6 pages) MVNOs & Distribution Strategies Advances in Mobile Distribution December 2007 (34 pages) Flagship Stores & Their Role in Mobile Distribution December 2007 (44 pages) Impact of Identity on Customer Acquisition and Administration October 2007 (23 pages) The Future of Mobile Retailing on the High Street May 2007 (33 pages) Empowering Mobile Channels to Cross and Up-sell November 2006 (33 pages) Innovative Distribution Strategies in Mobile Markets June 2006 (34 pages) Obtaining 'Value for Money' from Mobile Handset Subsidies March 2006 (34 pages) Tier 1 Operators - MVNO Market Development Strategies December 2005 (15 pages) Tier 3 & 4 Operators - MVNO Market Development Strategies November 2005 (17 pages) MVNO Business Models and New Entrant Strategies October 2005 (30 pages) MVNO Market Development March 2005 (15 pages) Managing and Reducing the Cost of Customer Acquisition December 2004 (22 pages) SME Market Distribution Strategies and Best Practices October 2004 (50 pages) Consumer Market Distribution Strategies and Best Practices September 2004 (53 pages)